A clear path for work
rooted in nature.

Tell your story with a grounded brand and website people can understand, trust, and support.

Website design, business strategy & branding…

…to help support your nature-based work in moving forward with calm and clarity.

  • Business Strategy

  • Strategic design & branding

  • Squarespace website design

  • Social media strategy & support

YOUR WORK DESERVES TO BE SEEN AND REMEMBERED.

Services

Focused one-day website builds and five-page website projects that simplify the path from idea to launch. Thoughtful Squarespace sites for nature-based businesses and nonprofits that need their work to feel organized, trustworthy, and easy to understand.

$500-$3500

Brand clarity, visual direction, messaging, and a simple identity system that helps your work feel more grounded, recognizable, and ready to share. Includes a logo, color palette, typography, badge, and three custom icons. Ideal for brand launches or refreshes.

$2500

A focused strategy session for nature-based businesses, founders, and nonprofits ready to clarify or refine their offering. Together, we define and shape your services, audience, pricing, structure, and next steps into a clearer path forward.

$375

Monthly content planning and branded posts to help your work show up with clarity and consistency. Ideal for nature-based businesses, nonprofits, guides, retreats, and educators who need steady communication without the weekly scramble.

$850-$1250 per month

Bundle Savings:
Custom Website + Branding

Includes Business Strategy, Image Curation
+ Set of 6 Social Media Graphics

$5500

A complete launch-ready foundation for nature-based businesses and nonprofits.

Includes:
Business strategy session
Full branding
Five-page Squarespace website
Image curation
Six branded social media graphics

This project typically unfolds over about two weeks, with strategy and design preparation happening behind the scenes before one focused live build day. On that day, we review, refine, and bring your website together in real time so the final result feels clear, true, and ready to share.

tree rings cross section

Get in touch.

Please share a few details about your project, timeline, and what kind of support you’re looking for. I’ll review your notes and respond within 1-2 business days with next steps.

FAQs

If you don’t see your question here - get in touch via email where we can set up a discovery call and go over your project together.

  • That’s a good place to start. Many clients come in with a clear sense of the work they want to share, but without knowing whether they need strategy, branding, photography, a website, or some combination of support. The Business Strategy Session is designed to help clarify what you need now, what can wait, and what next step makes the most sense. This is a standalone service, but it can also set the foundation for next steps you may need.

  • A one-day website build is a focused design day for one important page. This might be a homepage refresh, landing page, offer page, event page, or another key page that needs to feel clearer, stronger, and easier to use. It is best for projects with a defined scope and existing content or direction.

  • Yes! Your package includes a 14-day check-in where we can make any minor tweaks. After that, support is available at $150/hour — most clients keep a running list and we knock it out in a single session. You can also book a full-day website build day anytime if you have a Phase Two or want to expand later.

  • I am exclusive to Squarespace because I find it so intuitive and elegant. If you are not currently on Squarespace and wish to redesign - we can transfer your domain name (URL - the “www” part) to Squarespace upon launch. We can go over this in our communications too and see if your ideas are a fit for Squarespace.

  • Nature-based businesses and nonprofits are the main focus of this studio direction, especially guides, retreats, educators, conservation groups, wellness practitioners, and mission-driven entrepreneurs. However, if your work is rooted in care, place, purpose, or community, it may still be a good fit.

  • My custom website service includes up to 5 pages — perfect for most clients. If you need a more complex, multi-layered site, the 14-day model may not be the right fit. We’ll talk it through and find the best path forward.

  • Sometimes, as a support tool. Every 16 Hoops project remains human-led, strategically structured, and intentionally focused.

    AI may help with research, early exploration, organization, or behind-the-scenes efficiency, but it is not a substitute for strategic thinking, design discernment, or collaborative clarity. Your brand direction and final decisions are always guided by human experience and thoughtful partnership.

  • We normally set up a Discovery Call after initial inquiry so we can go over your needs and scope, give you a quote and discuss timelines. A 1/3 deposit deposit will secure your chosen project scope. Whether you’re starting from scratch or have a folder full of assets, we’ll meet you where you are. We can build from nothing, refine what you have, or combine both to create something you're proud to share.

“When we are creatively designing, we feel alive. What do we want to create in the world? In our space, in our house, in our business, in our community? When our creativity sparks - we use that to bring joy. We bring joy, love & compassion to ourselves, our spaces, and our lives.”

— Lee Holden

  • "Nev is extremely knowledgeable in branding and website design and it comes through in the quality of her work from attention to detail to overall feel. She is exceptionally well organized and stays on top of tasks, resolving issues quickly. As someone who is easy going, she makes navigating website design and branding strategies a joy!"

    —Regan Stacey, The Forest Therapy School

  • "We had been very stuck on the logo. I had hired a couple different people to make one and had ideas myself but nothing was quite feeling right once it was created. Nev took a risk and made a really creative, unusual logo design that was The One! "

    —Sarah Arslanian, Lotus & Lavender Natural Burial

  • "Before working together with 16 Hoops, my brand felt clear internally but wasn’t really coming through on my website and in my logo. The process of working together with Nev felt intuitive, supportive, and collaborative, and I always felt truly listened to. Now my website feels aligned, professional, and like an authentic reflection of my work, which makes me much more confident sharing it."

    —Anja Schneider, Salt Air Spirit

  • "Nev shares her easy energy with her clients, she is prepared for the appointments and takes the time to understand the wishlist of my ideas. Partnering with someone who had a working knowledge of the technical side of site design coupled with the ability to understand the clients creative vision is a rare and valuable combination!"

    —Kimberly Martin, One by One Organizing

16 Hoops Founder & Designer, Nev Hoffman
Also a Certified Forest Therapy Guide & Tea Lover

Meet Nev Hoffman

Like a good cup of tea enjoyed in the woods, good design should feel steady, intentional, and easy to receive. With 16 Hoops Studio we help nature-based businesses and nonprofits turn meaningful work into clear brands, thoughtful websites, and visual stories people can understand and trust.

Recent work

Lotus & Lavender Natural Burial
Full Branding + 1 Day Website

Salt Air Spirit
Full Branding + 1 Day Website

The Forest Therapy School
Website + Social Media

“Design is the essential silent ambassador of your brand.”

— Paul Rand

Let’s bring your vision to life.