Meet Nev
Favorite quote: “To be yourself is to be beautiful” By Thich Nhat Hanh.
Nev (Geneve) | Ringleader
Here at 16 Hoops I spend my time helping small businesses and nonprofits tell their stories with powerful image branding. Together, we create identity & branding, websites, strategic marketing and custom imagery. I bring…
25 years experience in image making & marketing
10 years in business in 2025!
Degree in Cinema & Photography from Ithaca College
I live in beautiful Kittery Point Maine and when I’m not quietly helping you transform your organization, I am also a Certified Forest Bathing Guide and card carrying TEA GEEK! My favorite movie is The Big Lebowski and you will find any book by Buddhist Monk & Peace Activist Thich Nhat Hanh on my reading table.
What’s up with all those hoops, and why 16 of them?
Way back in 2015 when I was launching my new branding agency and trying to find a name and brand that meant something to me, I went to the place that gave me so much inspiration in my creative life (even in film school). I opened up my American Indian Myths & Legends book. I turned to the story of the creation myth in the ancient pueblo people, hoping something would pop off the page.
Literally the first page I opened up was the story of how the Great Sun used 16 hoops (or orbits) to create the "Earth". The hoop is a very sacred symbol for indigenous tribal nations.
The Earth origin story was the perfect metaphor for what we are trying to do here at 16 Hoops. I believe in terraforming for our clients, creating an ecosystem around their brands including positioning, branding & website marketing that not only sustains them and their own customers, but allows them to soar.
I took my childhood experiences in New Mexico, my lifelong love of design, my geeky passion for history and cosmology, and mashed it all up in the name 16 Hoops.
Memorable branding is about taking all your experiences, combining them, and spitting it all back into the universe in a way that appeals directly to the people you want to reach. It's either real and meaningful or it's not.
And your branding doesn’t have to be some Level 5 Geek story about universe origins. It can be romantic and pretty, or simple and clean, or anything in between.
But above all, you can't fake it.
Everything you do in your life is what makes you "you". When done well, branding and messaging can only be about you.
My hope is that the 16 Hoops origin story will mean something to you as a creative business owner. I think you deserve branding that makes you pump your fist in the air when you see it or say it. That’s part of why I started 16 Hoops. Don't accept anything less.
And know this: It's a weird and wonderful journey to get there.
Check out a cool sample of hoop dancing here!