All Services

Signature 14 Day Build

Your complete brand and website — launched in 14 days.
Our flagship process: collaborative, focused, and built for clarity. Includes full brand identity, copy, a 5-page Squarespace site, SEO, and launch.
14 Days - $5500
Brand Only

Build your brand from the ground up.
For clients starting fresh or needing a visual reset — includes a custom logo, brand mark, icons, color palette, and typography system.

5 Days - $2500
Website Only

Already have a brand? Let’s build the site to match.
For clients with an established visual identity who are ready for a strategic, beautiful Squarespace website — designed, written, and launched with precision.
7 Days - $4500
Website Refresh

Tighten, refine, and optimize what’s already working.
For clients who don’t need a full rebuild — just thoughtful updates to an existing Squarespace site: mobile tweaks, SEO, copy polish, and design refinement.

1-5 Days - $500 Per Day
Photography

Custom photography that reflects your brand.
For clients who want scroll-stopping images that match their brand. From headshots to behind-the-scenes to details with warmth & intention.
$450-$2500
Hourly + ½ Day + Full Day Options

From
INSPIRATION to LAUNCH !
Our proven
Signature 14 Day Brand & Website Process

A focused, human-centered process that respects your time and honors your expertise.

Day 1: 90 Minute Strategic Kickoff Session
We dive deep into your story, goals, and audience — and set the tone for how your brand should look, feel, sound.

Days 2–7: Brand Identity Design
We develop your visual brand — palette, typography, logo, icons , custom photography or expertly curated stock photography— and refine it together over video conferencing to keep things aligned.

Days 12–13: Live Website Review
We review your website together and make real-time updates via Zoom — productive + focused collaboration.

Day 14: Launch Day
Your awesome new site is live! Final design files are delivered everything you need to move forward, confidently and clearly.

Our Signature 14 Day Brand & Website Build
$5500

Set Up A Discovery Call

A $1500 deposit will secure your chosen 14 Day Timeline (we will go over starting date options in Discovery Call). Balance is due one Day One at our 90 Minute Kick Off Strategy Session. Just bring your ideas from there. Whether you’re starting from scratch or have a folder full of assets, we’ll meet you where you are. We can build from nothing, refine what you have, or combine both to create something you're proud to share.
After our 90-minute kickoff session, I handle most of the work behind the scenes. I’ll check in as needed for feedback, approvals, and small tweaks — and we’ll collaborate live during one full website design day to make real-time decisions. The rest is handled for you!
Yes! Your package includes a 14-day and 30-day check-in where we can make any minor tweaks. After that, support is available at $150/hour — most clients keep a running list and we knock it out in a single session. You can also book a full-day “Website Refresh” if you have a Phase Two or want to expand later.
I am exclusive to Squarespace because I find it so intuitive and elegant. Wherever you have your domain name registered, we can migrate it to Squarespace on launch day though.
I work best with solopreneurs — consultants, coaches, speakers, and nonprofit leaders — who’ve been in it for a few years, are ready to ditch the DIY, and have a clear sense of where they’re headed. Launches and re-launches are a great fit too, as long as you’ve got your vision dialed in.
I don’t take on complex, multi-layered websites or e-commerce builds — but I’ve got an amazing referral for that if it’s what you need!
The Signature 14-Day Service includes up to 5 pages — perfect for most solopreneurs and nonprofits. If you need a more complex, multi-layered site, the 14-day model may not be the right fit. We’ll talk it through on your Discovery Call and find the best path forward.

FAQs

If you don’t see your question here - get in touch via email or set up a discovery call and we can go over everything together!

Get in Touch

Recent Case Studies

Salt Air Spirit - Signature 14 Day Brand & Website Service

Anja needed to upgrade her old website & branding because she wanted to level up and expand her growing meditation coaching business.

I love this Signature 14 Day Service for a client like Anja because it allowed her to go through the journey of seeing all her hard work and new ideas come to life, while never skipping a beat at the helm of her business. From day one the website began attracting new customers. She was so excited about the new direction, that she went out and made stickers and other fun swag to share her new beautiful brand!

The Forest Therapy School - Website Refresh Service

Regan reached out to do a collaborative refresh on her busy and growing certification and retreat business. She was adding new staff and a new advisory board, and needed updated photography + copy and layout to reflect the changing directions.

Regan is the perfect client for 16 Hoops! She had a vision, she knew roughly what she wanted and what was missing, was super collaborative and very open to all ideas, and held steady to her own internal compass while incorporating new directions from 16 Hoops. Can’t wait to do more projects with The Forest Therapy School!

When you feel proud of your brand and website, everything shifts.
I’ve seen it time and time again with my clients. You stop cringing when someone asks for your URL. You want to send people there. You start showing up with more clarity, more confidence — and your clients, donors, and partners feel it too.

That’s the power of thoughtful, strategic, collaborative design.

At 16 Hoops, I help solopreneurs and nonprofit leaders tell their story, elevate their presence, and bring their vision to life through branding, design, and powerful visual storytelling.

What I bring to the table:

20+ years of experience in image-making and marketing
A degree in Cinema & Photography from Ithaca College
10 years of running 16 Hoops (est. 2015)
A process that blends strategy, design, intuition, and storytelling

Design is part science, part art, and part intuition. It’s a thrill to see an idea take form, launch, and connect in the real world.

The name 16 Hoops is a nod to world-building — to creating orbit, cohesion, and gravity around your brand. That’s what I love doing, and I’d be honored to do it with you.