November 18, 2016 Geneve Hoffman Start Here, Branding & Design When doing a re-brand, don't listen to your friends. November 18, 2016 Geneve Hoffman Start Here, Branding & Design People that love you and know you want you to succeed, but they don’t want you to change. They will give you well meaning, but ultimately bad advice that won’t help you one bit on your journey to level up your game and career.