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Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

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Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

The word “investment” sounds better than “pricing,” right? It must! 

But in reality, it allows every photographer out there who is intimidated by or finds unpleasant the fact they have to actually sell their products and run a business to procrastinate even further.

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Do You Have an Exclusive System Yet?

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Do You Have an Exclusive System Yet?

An exclusive system makes you dig deep into your experience as a pro photographer and find the one thing you do for your clients that no one else does.

You actually already know what your system contains, because you're doing that thing (or things). The elements of your system are all right there in your own history and one-of-a-kind experiences. You just need to know where to look to dig them up.

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The Year of Purposeful Marketing

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The Year of Purposeful Marketing

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you.  Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile. 

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Best SEO Practices for Photographers on Squarespace - Part Two

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Best SEO Practices for Photographers on Squarespace - Part Two

The point of all this GOOGLE SEO stuff for photographers on Squarespace is to just set it and forget it. Don’t linger too long on any one thing. Your time is much better spent creating awesome content for your current and potential clients.

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When doing a re-brand, don't listen to your friends.

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When doing a re-brand, don't listen to your friends.

People that love you and know you want you to succeed, but they don’t want you to change. They will give you well meaning, but ultimately bad advice that won’t help you one bit on your journey to level up your game and career.

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