August 30, 2019

Geneve Hoffman

Systems, Marketing

Does technology move my photography business forward? Ask the Amish.

August 30, 2019

Geneve Hoffman

Systems, Marketing

Does technology move my photography business forward? Ask the Amish.

Is social media, and the time you spend on it, moving your photography business forward? Or is it distracting busy work? The Amish might have an answer.

May 3, 2019

Geneve Hoffman

Marketing, Systems

Best SEO Practices for Photographers on Squarespace - Part Three

May 3, 2019

Geneve Hoffman

Marketing, Systems

Best SEO Practices for Photographers on Squarespace - Part Three

A helpful video tutorial on SEO & Blogging Success For Photographers on Squarespace. We bust a few myths and show you only best practices that you will need to know and none of the other stuff that can slow you down.

December 21, 2018

Geneve Hoffman

Deep Space, Marketing, Positioning, Systems, Start Here

The Year of Purposeful Marketing

December 21, 2018

Geneve Hoffman

Deep Space, Marketing, Positioning, Systems, Start Here

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you. Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile.

January 27, 2017

Geneve Hoffman

Systems, Marketing

Best SEO Practices for Photographers on Squarespace - Part Two

January 27, 2017

Geneve Hoffman

Systems, Marketing

Best SEO Practices for Photographers on Squarespace - Part Two

The point of all this GOOGLE SEO stuff for photographers on Squarespace is to just set it and forget it. Don’t linger too long on any one thing. Your time is much better spent creating awesome content for your current and potential clients.

January 13, 2017

Geneve Hoffman

Marketing, Systems

Best SEO Practices for Photographers using Squarespace - Part One

January 13, 2017

Geneve Hoffman

Marketing, Systems

Best SEO Practices for Photographers using Squarespace - Part One

Turns out just running your photography business really well is the key to great SEO. Go figure. And here is the other KEY to great SEO: Create thoughtful content (a lot of it) that your target audience will want to view and share.

September 13, 2016

Geneve Hoffman

Deep Space, Branding & Design, Positioning, Start Here, Systems, Marketing

5 Reasons Your Template Website Is Hurting Your Business

September 13, 2016

Geneve Hoffman

Deep Space, Branding & Design, Positioning, Start Here, Systems, Marketing

5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?

May 6, 2016

Geneve Hoffman

Marketing, Start Here

When Marketing Goes Very, Very Wrong

May 6, 2016

Geneve Hoffman

Marketing, Start Here

Many photographers' marketing has already gone very wrong. And they may not even be aware of it.

Let me illustrate by telling you about a very stylish business card that I recently picked up from a photographer.

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