Take everything out of your head, and get it down onto paper. Literally: put it in a binder that anyone can step into practically seamlessly and run your business with. This is your payoff for the hard work of building custom systems.

Unique systems are critical. So critical, in fact, that we're going to say something that may surprise (even shock) you. Systems play an equally—if not more—important role than even your own photography style in differentiating your business from all the others.